Jugaad science: Doing more with less

Navi Radjou, innovation and leadership strategist and co-author of Jugaad Innovation, on how jugaad is helping MNCs

Navi Radjou
A Fellow at Judge Business School, University of Cambridge, he won the 2013 Thinkers50 Innovation Award and spoke at TED Global 2014.
Navi is the co-author of Frugal Innovation, published by The Economist in February 2015. He also co-authored the international bestsellers Jugaad Innovation and From Smart to Wise. He is a sought-after keynote speaker who is widely quoted in international media.

To know more, naviradjou.com

Excerpts from the interview;

What do you say to people who argue that jugaad is a negative word?

Navi: A lot of people are using creativity to overcome resource constraints. This is what we call jugaad. India doesn’t have a separate term for innovation in that way but we have been using jugaad as a method for centuries. India is a world leader in doing more with less. With the book, we had to reframe the context of the word which some see as a negative term. Recently, we have seen this concept being taken on positively by more corporate in India and abroad.

How does one unlearn to learn how to do more with less?

Navi: Companies have been trying to change their attitude of doing more with more and instead taking up the task of doing more with less. This is where they opt out of spending large R&D budgets and instead leveraging options like makerspaces where they can find solutions faster, better and cheaper.

How do you see the maker movement working together with big manufacturing enterprise?

Navi: A lot of companies are learning to work in tandem with the maker movement. For example, in Detroit, Ford works with a makerspace to give their employees access to build their ideas. In the course of one year, they saw a 100 per cent increase in patent worthy products without instead of spending millions on their R&D budget.

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